The Tipping Point: How Little Things Can Make a Big Difference Author: Malcolm Gladwell | Language: English | ISBN:
B000OT8GD0 | Format: EPUB
The Tipping Point: How Little Things Can Make a Big Difference Description
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
- File Size: 609 KB
- Print Length: 322 pages
- Page Numbers Source ISBN: 0316346624
- Publisher: Little, Brown and Company; 1 edition (November 1, 2006)
- Sold by: Hachette Book Group
- Language: English
- ASIN: B000OT8GD0
- Text-to-Speech: Not enabled
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- Lending: Not Enabled
- Amazon Best Sellers Rank: #1,256 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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in Kindle Store > Kindle eBooks > Business & Money > Accounting
- #1
in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Marketing - #1
in Books > Business & Money > Accounting - #1
in Kindle Store > Kindle eBooks > Business & Money > Accounting
I read this book in part of one day - it's a good, quick read. Unlike some of the people who didn't care for the book - I never read the New Yorker article. It may be that the book doesn't add enough new info to excite folks who have read that article. But to me the book threw out a good number of new ideas and concepts very quickly and very clearly. I found his ability to draw a nexus between things that, on the surface seem very divergent, was very interesting, and he did it smoothly, without jumping around a lot.
The thrust of the book is that there are three things that can converge to bring about dramatic and perhaps unexpectedly fast changes in our society. These are the context (the situational environment - especially when it's near the balance or 'tipping point'), the idea, and the people involved. His point is that very small changes in any or several of the context, the quality of the idea (which he calls 'stickiness', ie how well the idea sticks), or whether the idea reaches a very small group of key people can trigger a dramatic epidemic of change in society.
"In a given process or system some people matter more than others." (p.19). "The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts." (p.33).
He divides these gifted people into three categories: Connectors, Mavens and Salespeople. "Sprinkled among every walk of life ... are a handful of people with a truly extraordinary knack of making friends and acquaintances. They are Connectors." (p. 41). "I always keep up with people." (p. 44 quoting a "Connector").
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