Marketing Management Author: Philip Kotler | Language: English | ISBN:
B008UFXBR6 | Format: EPUB
Marketing Management Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
- File Size: 39056 KB
- Print Length: 816 pages
- Simultaneous Device Usage: Up to 2 simultaneous devices, per publisher limits
- Publisher: Prentice Hall; 14 edition (April 19, 2011)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B008UFXBR6
- Text-to-Speech: Not enabled
X-Ray for Textbooks:
- Lending: Not Enabled
- Amazon Best Sellers Rank: #141,750 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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in Books > Business & Money > Marketing & Sales > Marketing > Product Management
- #60
in Books > Business & Money > Marketing & Sales > Marketing > Product Management
The busy layout of the text book presents challenges when transferred to the Kindle edition, but the biggest disappointment is that the actual textbook page numbers are not displayed in your Kindle (just Kindle location) which makes collaborating with fellow cohort members and citations next to impossible.
By DC RICH
I just started using the book. I like the material. The cases at the end of each chapter is a good way to get some exposure to the companies.
By Rohana de Silva
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