The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company Author: Steve Blank | Language: English | ISBN:
B009UMTMKS | Format: EPUB
The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company Description
More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?
The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, acknowledged catalyst of the "Lean Startup" movement, and tested and refined by him for more than a decade.
This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you:
· Avoid the 9 deadly sins that destroy startups' chances for success
· Use the Customer Development method to bring your business idea to life
· Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
· Identify your customers and determine how to "get, keep and grow" customers profitably
· Compute how you'll drive your startup to repeatable, scalable profits.
- File Size: 26789 KB
- Print Length: 573 pages
- Page Numbers Source ISBN: 0984999302
- Publisher: K&S Ranch (January 12, 2014)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B009UMTMKS
- Text-to-Speech: Enabled
X-Ray:
- Lending: Enabled
- Amazon Best Sellers Rank: #5,983 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #3
in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Entrepreneurship > Startups - #3
in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Starting a Business - #7
in Books > Business & Money > Small Business & Entrepreneurship > New Business Enterprises
- #3
in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Entrepreneurship > Startups - #3
in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Starting a Business - #7
in Books > Business & Money > Small Business & Entrepreneurship > New Business Enterprises
I have no doubt that this book is written by really cool people, who actually know what they are taking about.
Running a small startup myself, I however would never find time to actually read a book this size - let alone filling out the 42 different checklist at the end. This book suffers, from what we in Europe would call what could be translated to the "American texbook disease". You guys are paid per word when you write stuf, and that shows.
So please Blank & Dorf - next time look to your friend Osterwalder (Businews Model Generation) to se how you can make deep insights easy acessible. I have have no doubt that you're brilliant people, but either you haven't done the Customer Development yourself this time - or startup owners are just not the intended customer.
If you could write something quickly accessible (i.e. shorter), i would be happy to pay the same amount - or even more for such a book. - Just to give you some customer feedback :-)
Best Regards (and I mean it)
Uffe Thorup Thomsen
By Uffe Thomsen
Having started 8 business and invested in over 50 more, I wish I had this resource a long long time ago. It is an entrepreneur's job to manage the risks of their enterprise, and to allocate resources where they are most needed. Before The Startup Owner's Manual, most of us were left to our own devices, randomness, and serendipity. The near-death experiences of most successes have been glorified with the buzz word "pivot". But what does that really mean, and can you expect to learn when, why and how to iterate successfully? The answer is yes; the recipe calls for equal parts of the business model canvas and customer development, with a healthy dose of constant agile development and customer interactions. Combining the right ingredients in the right order is a process, and how to best navigate that process is revealed in this invaluable guide book for anyone who wants to figure out if their great idea can become a great business. It also gives angel and venture investors an edge in evaluating proposals, looking to see if the team has gotten out of the building enough to know their target market, can articulate a compelling value proposition, and know how to get, keep and grow customers.
By James J. Hornthal
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