slide:ology: The Art and Science of Creating Great Presentations Author: Nancy Duarte | Language: English | ISBN:
0596522347 | Format: EPUB
slide:ology: The Art and Science of Creating Great Presentations Description
No matter where you are on the organizational ladder, the odds are high that you've delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void.
Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world's leading brands. With slide:ology you'll learn to:
- Connect with specific audiences
- Turn ideas into informative graphics
- Use sketching and diagramming techniques effectively
- Create graphics that enable audiences to process information easily
- Develop truly influential presentations
- Utilize presentation technology to your advantage
Millions of presentations and billions of slides have been produced -- and most of them miss the mark. slide:ology will challenge your traditional approach to creating slides by teaching you how to be a visual thinker. And it will help your career by creating momentum for your cause.
- Paperback: 296 pages
- Publisher: O'Reilly Media; 1 edition (August 12, 2008)
- Language: English
- ISBN-10: 0596522347
- ISBN-13: 978-0596522346
- Product Dimensions: 8.6 x 9.1 x 0.7 inches
- Shipping Weight: 1.8 pounds (View shipping rates and policies)
I just destroyed this book with folded pages and ink annotations, so the perfectionists out there may want to order two copies, one for eating and one for sharing. The price is phenomenally reasonable, especially for something that is all color and totally elegant.
This is not about powerpoint slides. If anything, it is a very subtle but explicit critique of how retarded they still are (e.g. no separation between bullet groups). This is an utterly inspiring combination of wisdom, education, visual excitement, and plain fun that "lives" what it preaches.
When I get back to the office I am going to read this book again while I create a briefing on the Earth Intelligence Network and educating the poor one cell call at a time that respects the deep knowledge being imparted by this author and her team. Mills Davis, visualization and semantic genius (Project10X) called my presentation "dense" yesterday, and I needed this book to understand just how polite he was being.
Bottom line mechanically: 10 slides, 20 minutes, 30 font size MINIMJM. For the advanced audiences, 20 slides, 20 seconds each, 6 minutes and 20 seconds total.
I read and reread sections, and the recurring thought in my head was that this book may well be all one needs to run a semester long course on the communication of important complex ideas. The author does not just show a correct slide, the author breaks down every aspect (e.g. fonts, color, grid layouts, use of images, creating your own art) into separate chapters with very ably-illustrated palettes covering all the options. I have a note on this, "nuances are unpackaged and illustrated.
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